Muslim Kids TV will participate in the Canadian Digital Media Network’s (CDMN) Soft Landing program as part of the fall 2016 cohort.
The Soft Landing program assists Canadian companies to help forge the partnerships and connections for international expansion.
North America and the UK represent the largest Muslim Kids TV fan base to date. What we see from our data is that our third largest membership base is from the MENA region.
“MENA represents a market with amazing potential for us as it is a Muslim majority market, ideally suited for Muslim Kids TV”, say Michael Milo, Muslim Kids TV CEO.
“The Soft Landing program is enabling us to look at new partnerships and distribution channels for Muslim Kids TV”. Milo believes the Soft Landing program provides invaluable support to enabe entry into this market.
Meeting with Turkish National Television – Cocuk Children’s Channel (lf to rt Muslim Sahin, Program Manager Cocuk; Michael Milo, Muslim Kids TV; Baris Satar, Canadian Trade Commissioner; Bekir Yildizci, Head Cocuk; Ismihan Yilmaz, Deputy Coordinator Cocuk)
CDMN’s Soft Landing program helps mature startups and SMEs kickstart their international growth by helping them access a foreign market. For a period of up to three months, the participating company can enter the market and partake in activities to help grow its business. The programs helps defray travel and accommodation costs.
“The Soft Landing program has already resulted in millions of dollars in new business and investment for our participating companies and generated more than a 30x return on CDMN’s investment of funds and resources,” said Avvey Peters, CDMN’s Managing Director.
“International expansion is more important than ever as a driver of wealth and job creation for the Canadian economy. Our success to date demonstrates the tremendous impact that even a modest investment in global business development can have.”
The Soft Landing program runs three times a year and companies must meet a range of criteria, including having a technology product or service that is market ready and has foreign market potential.